Brandoodle | Fractional CMO Services for High-Growth Startups
Stop Guessing. Start Growing.
Predictable GTM for Modern Ventures.
We’re an AI-first growth studio specializing in high-efficiency marketing for Tech and digital marketplaces.
We re-engineer acquisition funnels to slash CAC and maximize ROI across global business models.
The Growth Leak Finder
Diagnose your marketing blind spots in 60 seconds
From YC-S19 to $30M+ Revenue Impact
Stop choosing between strategy that can’t execute and freelancers who can’t see the bigger picture.
Brandoodle blends executive-level GTM and hands-on delivery so your brand grows faster, spends smarter, and becomes visible to today’s AI-driven buyers.
Founder Proof
I’ve spent the last decade building B2B revenue engines across marketplaces, SaaS, and healthcare—and delivered $30M+ in measurable pipeline and revenue impact.
As a former Associate Director at a YC-backed US healthcare marketplace, I led GTM and demand-gen initiatives that transformed messy funnels into predictable growth.
Today, I bring that experience to Brandoodle—helping early and growth-stage companies win with:
GTM Strategy & Fractional CMO Leadership
AI-First Distribution & Answer Engine Visibility
AIO (AI Optimization) and demand-gen execution
You get the strategy of an operator + the execution of a marketing team—all without the full-time overhead.
The Gap Between Strategy and Scale
I’m Upasana Sharma, a high-output partner for founders who need to scale. I don’t just deliver strategy decks; I plug into your team as a Fractional CMO to build a predictable revenue machine.
- YC-Backed Expertise: Led growth for DirectShifts (YC S19), scaling demand generation by 300% in 6 months.
- $30M+ Revenue Impact: A track record of building P&L-focused marketing functions that drive enterprise wins.
- Global Exposure: Deep expertise in the North American, Indian, and APAC SaaS landscapes.
Upasana Sharma
Fractional CMO & Founder
IIM Ahmedabad Alumna
Our Services
Fractional CMO Leadership
- Your team is busy, but revenue is plateauing.
- Without senior leadership, you’re burning seed capital on random acts of marketing.
- I embed as your lead to architect GTM , manage your team , and own the pipeline.
Turnkey Studio Projects
- You have a goal but lack the specialized "hands" to build it.
- Managing freelancers is a full-time job you don't have time for.
- My hand-picked studio team executes demand-gen , SEO , and community engines under my supervision.
AIO & AI Marketing Strategy
- Your brand is invisible to AI chat interfaces like ChatGPT.
- If you aren't optimized for Generative Search, you are ceding market share to AI-visible competitors. leadership, you’re burning seed capital on random acts of marketing.
- We implement AI-first workflows and AIO to ensure you are the answer Gemini gives your customers.
The 4-Week Growth Audit
- You’re unsure why your current marketing isn't scaling.
- Guessing is expensive; every month without data is wasted runway.
- Deep-dive audits to identify bottlenecks and build your 90-day growth roadmap.
Turning Chaos into $30M+ Traction
Scaling a US Healthcare Marketplace
- Fragmented demand generation and high-cost acquisition for enterprise segments.
- A $30M+ revenue target at risk due to a leaky funnel and lack of qualified leads.
- Re-engineered the B2B demand gen engine and partnered with sales for 12 enterprise wins worth $8.4M in pipeline.
- 300% growth in qualified leads.
Dominating Inbound
- Launching 12 new products with zero organic search presence.
- Built a scalable content and SEO growth engine from scratch.
- 35% increase in inbound traffic and 15% improvement in Domain Authority.
Global Marketplace Accuracy
- Designed a new geo-tagging and categorization framework.
- 30% improvement in search accuracy and 15% increase in partner engagement.
Frequently Asked Questions
What is a Fractional CMO?
A leader who provides C-suite strategy and oversight on a flexible, part-time basis.
How do I know if I need a Fractional CMO?
You might need a Fractional CMO if: your marketing feels scattered without clear strategy, you’re spending money but not seeing ROI, your sales team complains about lead quality, you’ve outgrown your current marketing leadership, or you need to scale quickly but can’t justify a full-time CMO yet.
How does a Fractional CMO help with AI transition?
Modern Fractional CMOs act as “AI Architects.” They help companies move from manual, high-cost marketing to AI-native workflows, optimizing the brand to be cited by AI Answer Engines (AIO) while reducing the head-count required for content and distribution.
When is the right time for a startup to hire a Fractional CMO?
Usually when you’ve hit product-market fit but your founder-led marketing has plateaued. If you have a $10k+ monthly ad spend or a growing team but no clear “Growth Engine,” a Fractional CMO provides the strategic oversight to prevent wasted runway.
What is the difference between a Fractional CMO and a Marketing Consultant?
A consultant tells you what to do; a Fractional CMO stays to do it. Consultants deliver a deck and leave, while a Fractional CMO integrates into your Slack, manages your team, owns the budget, and is accountable for the revenue outcome.
Can you handle execution?
Yes. I provide the strategy, and my Turnkey Studio handles the heavy lifting of execution.
What kind of companies do you work with?
I specialize in B2B, B2C, and marketplace startups, particularly those in the Series A to Series C stage. My sweet spot is companies doing $1M-$20M in revenue who need marketing leadership but aren’t ready for (or can’t afford) a full-time CMO.
What does an engagement typically look like?
Most engagements start with a Strategy Audit to identify quick wins and build a roadmap. From there, we can move to ongoing Fractional CMO work (typically 10-20 hours/week) or specific projects. Minimum engagement is usually 3 months to see meaningful results.
What is AIO and why does it matter?
AIO (AI Optimization) is ensuring your brand appears in AI-generated responses from tools like ChatGPT, Gemini, and Perplexity. As more buyers use AI for research and recommendations, being invisible to AI engines means losing a growing segment of potential customers. I help you build authority that AI recognizes.